FIONA FYI

Product Designer in NYC

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NYC-based product designer shaping how people connect and make decisions through high-craft work that brings clarity to complex systems.

I design for the moments where trust, clarity, and interaction complexity collide – and I use craft to make those moments make sense, push thinking forward, and help teams navigate uncertainty.

Across my career, I've championed design voice from enterprise automation at IBM, to Gen Z shopping behavior at Google, to dating features at Hinge that actually move the needle. My background as a developer also means I think in systems and constraints. It shapes how I approach implementation, handoff, and what's actually buildable.

NYC-based product designer shaping how people connect and make decisions through high-craft work that brings clarity to complex systems.

I design for the moments where trust, clarity, and interaction complexity collide – and I use craft to make those moments make sense, push thinking forward, and help teams navigate uncertainty.

Across my career, I've championed design voice from enterprise automation at IBM, to Gen Z shopping behavior at Google, to dating features at Hinge that actually move the needle. My background as a developer also means I think in systems and constraints. It shapes how I approach implementation, handoff, and what's actually buildable.